A joint venture is an attractive way for a company to enter a new industry when: Select one: a. The firm has no prior experience with diversification. by. The firm needs access to economies of scope and good financial fits in order to be cost-competitive. c. The firm does not have cash with which to finance a diversification effort. d. A firm is missing some essential skills or capabilities or resources and needs a partner to supply the missing expertise and competencies or fill the resource gaps.
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