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6 December, 18:22

Which of the following is not true of a fashion merchandise category? Group of answer choices The introduction of new products makes the existing products obsolete. New products are continually introduced into these categories Forecasting sales for this category is simplistic and predictable. It consists of items that are only in demand for a relatively short period of time.

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  1. 6 December, 18:32
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    The answer in this case would be the third option mentioned in the probable answer choice or list.

    Explanation:

    Fashion merchandising is a comprehensive and broad commercial activity which involves the process of manufacturing, advertising and promoting various new and trend setting fashion designs or brands in the market based on the specific consumer tastes and preferences. Fashion merchandising encompasses introduction of new fashion designs, trends, products and brands in the market to attract different types of customers in the market based on their collective fashion preferences which evidently is dynamic or keep changing periodically, influenced by mainly public and social media. Hence, fashion merchandising includes effective market predictions, profound understanding of latest consumer trends and preferences, evaluating potential profitability of any new fashion product or brand, collecting information about the fashion brands and accessories introduced by other market competitors and so on. Since the market for fashion products and accessories are extremely volatile and dynamic, it requires intensive and profound market knowledge to conduct effective sales forecasting in fashion industry. Sales forecasting under fashion merchandising is evidently an intricate process which demands a comprehensive knowledge about various latest and potential fashion trends in different target markets around the world and a thorough consumer demand analysis based on changing and emerging fashion trends and patterns.
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