Which marketing orientation states that consumers will favor products that offer the most in quality, performance, and innovative features?

Product concept is the marketing orientation states that consumers will favor products that offer the most in quality, performance, and innovative features. Consumers are always looking for products that are high qualiy but aren't outragious in pricing or difficulty. When products better fit consumers needs at a price they can afford, it makes them more likely to spend the money and refer people to the products.