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1 October, 14:50

Cape Sky Inc., an international insurance and financial services company, is the primary sponsor of the annual New York City Marathon, which is attended by over one million fans and watched by approximately 300 million viewers worldwide. The Cape Sky logo and name are displayed throughout the race course. Cape Sky most likely sponsors this event in order to appeal to which of the following types of publics?

a. Internal publicsb. Financial publicsc. General publicsd. Government publicse. Citizen-action publics

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Answers (2)
  1. 1 October, 16:36
    0
    C. General public

    Explanation:

    General public refers to people who are not part of any particular group but usually have an effect in an organization's ability to meet its objective. It refers to people of the society. With the New York city Marathon attracting a viewership of 300 million people worldwide and over 1 million fans in attendance, Cape Sky by sponsoring the events intends to gain advertisement to this general public.
  2. 1 October, 16:40
    0
    General public

    Explanation:

    One of the aim of advertisement is to reach out to as many audience as possible in order to increase the popularity of a particular product and and subsequently win more customers. The larger the horizon of the audience reached, the better.

    Going by the size of the spectators (up to 300 million) of the New york City Marathon, it is apparently the general public, the aim of Cape Sky being a sponsor of the event is to reach out to the General public
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