Swedish company Asko, which prides itself on manufacturing and marketing some of the best-built and most expensive appliances in the world, would probably use which competition-oriented pricing approach?

Question

Business

Morton

25 January, 21:29

Swedish company Asko, which prides itself on manufacturing and marketing some of the best-built and most expensive appliances in the world, would probably use which competition-oriented pricing approach?

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Answers (1)

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Karsyn Rodgers · Answer 1

The correct answer is: above-market pricing.

Explanation:

Above-market pricing refers to a technique of setting the price of a product based on the qualities of the product. The companies portrait their goods as better than competitors due to several reasons promoted in their advertisements. The differential advantage - unique feature - is what is sold to consumers actually and what makes harder for rivals to keep their businesses at the same level.