When conducting a SWOT analysis, information about turnover, profit margins, and staff quality can be used to identify:

When conducting a SWOT analysis, information about turnover, profit margins, and staff quality can be used to identify company strengths and weaknesses. By conducting a SWOT analysis, a company is able to find out valuable information about how their company is conducting business, future plans, and how they compare to others within the same market. Identifying your strengths and weaknesses is important in achieving success. When you know your strengths, it allows you to set your company apart from others and when you know your weaknesses, you can work on improving them.