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16 January, 07:27

Kim will only buy cars from Japanese automakers because she thinks cars made in the United States are of inferior quality. She has this belief even though she has never studied the ratings of cars made in the United States. What type of communication barrier does this represent?

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  1. 16 January, 11:16
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    Perception barrier

    Explanation:

    Perception barrier in communication occurs when the preconceived idea that a person holds about a particular situation influences his choice of decision.

    In such a situation, the perceiver makes a less effort in arriving at a choice as he already has a formed opinion as a driver of his choice which can always lead to a wrong choice except in a few cases.

    This explains Kim's action as she is already biased about cars from United states.
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Home » Business » Kim will only buy cars from Japanese automakers because she thinks cars made in the United States are of inferior quality. She has this belief even though she has never studied the ratings of cars made in the United States.
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