Sidney works as a marketer at a fast-paced company selling handheld barcode scanner tools. Most of the sales had begun online through the company website, but lately the company has been receiving requests to purchase it scanners through retail stores. Demand has been increasing, and a new competitor is edging into Sidney's company's market. Which area should be Sidney's next marketing focus in this product's growth stage?

Question

Business

Haven

4 July, 16:29

Sidney works as a marketer at a fast-paced company selling handheld barcode scanner tools. Most of the sales had begun online through the company website, but lately the company has been receiving requests to purchase it scanners through retail stores. Demand has been increasing, and a new competitor is edging into Sidney's company's market. Which area should be Sidney's next marketing focus in this product's growth stage?

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Kathleen Cannon · Answer 1

Promotion - customer communication

Explanation:

In advertising, promotion relates to any kind of consumer contact used to educate or reassure potential customers regarding a commodity, service, company or issue's relative merits.

The campaign aims at increasing visibility, building curiosity, stimulating revenue or building brand loyalty. This is part of the simple market mix elements which involves the four-product, size, location, as well as promotion.

A promotion's aim and therefore the advertising strategy growing have a broad variety, including: price improvements, new product adoption, market value formation, placement, strategic response or corporate identity development.