Happy Times (HT) is an alcohol manufacturing brand that deals with several types of alcoholic beverages. HT uses social media for promoting the message of responsible drinking. It sponsors the FreeTaxi program for customers with HT membership on Christmas and New Year's Eve. It has also initiated several community welfare projects where a percentage of the profits go to the Hunger Relief Fund for Children. In the given scenario, which of the following is best illustrated? a. Virtue ethicsb. Universal ethicsc. Corporate governanced. Corporate citizenship

Answer:The answer is D. Corporate Citizenship.

Explanation: Corporate Citizenship has to with the recognition that a company, business, firm, corporation, or organisation, has a societal, environmental, and cultural responsibility to the community in it performs its day to day activities and operations, and at the same time, having economic and financial obligations to its shareholders, investors, or immediate stakeholders.

Examples of corporate citizenship can be seen in the scenario above where:

1. Happy Times uses social media to promote the message of responsible drinking.

2. Happy Times sponsors the FreeTaxi program for customers with HT membership on Christmas and New Year's Eve.

3. The company initiated several community welfare projects where a percentage of the profits go to the Hunger Relief Fund for Children.

Other examples include when a company allocates part of its proceeds to combat global warming, or sponsor students on scholarships, etc.

Corporate citizenship

Explanation:

Corporate citizenship is the social responsibility of companies and businesses while evaluating the rate at which the stakeholders establish economic, ethical and legal responsibilities.

The focus of investors on the corporate citizenship of companies and businesses is on the increase, as a result, the investors are drawn to companies with social responsibilities to the environment, people and the government.

Corporate citizenship is broken down into five stages:

Elementary stage: involves basic social responsibilities such as complying with environmental, safety and health laws. Engagement stage: at this stage, policies are developed to involve managers and employees in social activities that surpass the elementary stage. Innovative stage: policies in the engagement stage become more comprehensive. More thoughts from shareholders will result in a more comprehensive policy. Integrated stage: here, policies are embedded smoothly into the company's operations. At this stage, there is effective monitoring of community activities which are part of the operations of the company. Transforming stage: At this final stage, companies understand the role of corporate citizenship in sales growth and penetration into new markets. Social and economic responsibilities have now been integrated into the day-to-day operations of the company.

In this scenario, Happy Times (HT) has completed the stages of corporate citizenship and has smoothly embedded its corporate policies into its operations.