Remote Company has developed a new universal remote that works with all cable, over the air and streaming channels. While the device is unique, it competitors will soon (6-12 months) be able to reverse engineer it and introduce their own version into the marketplace. Remote Company's best pricing strategy would be:

Question

Business

Lilliana Massey

14 October, 03:59

Remote Company has developed a new universal remote that works with all cable, over the air and streaming channels. While the device is unique, it competitors will soon (6-12 months) be able to reverse engineer it and introduce their own version into the marketplace. Remote Company's best pricing strategy would be:

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Answers (1)

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Yasmine Parsons · Answer 1

The correct answer is letter "B": Penetration pricing.

Explanation:

Penetration pricing launches new goods or services at an initially low price to keep buyers away from rivals. Penetration pricing allows a company to create barriers to market entry by removing them. The new company assumes that even when costs rise to normal levels, customers will continue to buy their goods.