Janice developed a media plan for a client that recommended 10 commercials in a television program that delivered 4 million target impressions per episode and three full-page ads in a magazine that delivers 3 million target impressions per issue. Assuming that only one ad appeared in a given episode of a program or an issue of the magazine, calculate the gross impressions for this plan.

49 million impressions

Explanation:

In media gross impressions are defined as the total number of people that represented in a media schedule. When a media campaign is launched unique impressions are counted to make up gross impression.

For example on digital marketing a visit from a customer is counted as one impression by cookies. Once a new user logs in a new impression is created.

In this instance for the television program total number of impressions for one advert can be calculated as

Impression = Average persons * Number of spots (commercials)

Impression = 4 million persons * 10

Impression = 40 million

For the magazine it aims to target 3 million people with 3 full page adverts

Impression = 3million * 3

Impression = 9 million

Therefore total impression of the campaign

Gross impression = 40 million + 9 million

Gross impression = 49 million