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26 March, 03:54

John owns a business called "Readers Service Center". He gives his sales personnel a sheet with a script on it and asks them to read it to prospective customers when they try to sell magazines over the phone. This is what type of sales presentation format

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  1. 26 March, 07:20
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    Formula Selling

    Explanation:

    Formula Selling -

    It refers to the method where the presentation of the sales is designed in order to make the customers move from various stages of decision making like the develop interest, garb attention, build desire and secure action, is referred to as formula selling.

    Some type of sequence are BANT, AIDA etc.

    Hence, from the given scenario of the question,

    The correct answer is formula selling.
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