Which parameter of the marketing mix is in use when you look at the plush ambience of a hotel? A. price B. process C. physical evidence D. place

The correct answer would be option C, Physical Evidence.

Explanation:

There are four components of a marketing mix. These are Product, Price, Place, and Promotion.

Place is the component in the marketing mix which shows the placement of your product, which means the physical placement or the physical evidence of the the product. So if we talk about the restaurant, the ambience means the atmosphere. The atmosphere of the hotel will make the place. If an expensive hotel would have soft lighting and light music, the ambience or the atmosphere of the hotel would be considered soothing. The place or physical atmosphere or evidence will attract more customers, thus would increase the sale of the hotel. So in this example, the atmosphere of the hotel will show the physical evidence or place component of the marketing mix.