What do consumers do after making a purchase

Just because a purchase has been made, the process has not ended. In fact, revenues and customer loyalty can be easily lost. After a purchase is made, it's inevitable that the customer must decide whether they are satisfied with the decision that was made or not. They evaluate.

The correct answer is that consumers evaluate the product and compare it with the other options that they had in mind and see if their expectations were or were not satisfied.

Explanation:

To begin with, in the field of marketing there is a concept known as the buyer decision process whose term refers to the process that the consumer does when purchasing a product or service, involving several steps. Moreover, the final step of this process is not the actual purchase of the good but the post-purchase behavior.

Secondly, that concept called ''post-purchase behavior'' establishes that the customer after buying a good does not end his journey along side with the company but there is one more step to finish and that is to evaluate the product and compare if the expectations that the customer had where satisfied by the product and therefore exceed or if the actual results of the purchase were unsatisfied. In this final step is where the person becomes loyal to the company due to his satisfaction or decides to never buy from them again and therefore it represents the most important of the