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21 August, 21:24

Which of the following steps of the promotional planning process involves establishing the communication objectives?

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  1. 21 August, 22:48
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    Step 2 of the promotional planning process involves establishing the communication objectives.

    There are 7 steps in the promotional planning process. The steps are:

    1) Problem Definition

    2) Establishment of Detailed Objectives

    3) Design of Promotion Mix

    4) Planning Sales Promotion Program

    5) Pre-Testing

    6) Implementation

    7) Monitoring and Evaluating
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