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7 May, 00:44

Three companies, Fast Forward, Ultra Entertainment, and LBS, are investing in developing Blu-ray players for premium, enhanced media experience for customers. The three companies decided to work together in order to avoid introducing competing and incompatible technology. They combined their technologies and are projected to come out with their Blu-ray formatted product next year. What strategy did the companies use to establish their technology as a standard?

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  1. 7 May, 03:05
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    Cooperate with competitors is the strategy these companies should adopt in order to establish their technology as a standard.
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