Personal Selling is:

a. The two-way flow of communication between a buyer and seller, often in a face-to-face encounter, designed to influence a person's or group's purchase decision.

b. A nonpersonal, indirectly paid presentation of an organization, product, or service.

c. A short-term inducement of value offered to arouse interest in buying a product or service.

d. Promotional alternative that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet.

Question

Business

Lucian Soto

Today, 08:10

Personal Selling is:

a. The two-way flow of communication between a buyer and seller, often in a face-to-face encounter, designed to influence a person's or group's purchase decision.

b. A nonpersonal, indirectly paid presentation of an organization, product, or service.

c. A short-term inducement of value offered to arouse interest in buying a product or service.

d. Promotional alternative that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet.

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Answers (1)

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Danielle Ramsey · Answer 1

Option A. The two-way flow of communication between a buyer and seller, often in a face-to-face encounter, designed to influence a person's or group's purchase decision.

Explanation:

The reason is that the personal selling is the face to face selling which means two way flow of communication is necessary. The seller will use his marketing exprience to influence the buyer which results in greater sales and customer satisfaction. So it is the face to face selling method which most of the companies opt and this way of selling is known as personal selling.