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1 September, 04:09

Which would be an example of a retailer capitalizing on product width?

a clothing seller who sells trousers, capri pants, Bermuda shorts, and leggings

a convenience store that sells milk, beer, lottery tickets, snacks, and flashlights

a grocery store that specializes in local produce

a manufacturer that makes cosmetics, personal care items, vitamins, and health foods

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  1. 1 September, 06:44
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    A convenience store that sells milk, beer, lottery tickets, snacks, and flashlights

    Explanation:

    Product width is an aspect of overall product mix, or the products a company offers. Think of product width as categories - if they offer a lot of different categories of items they are using more product width. If they offer a lot of products in one type (health &beauty, local produce, types of pants, etc) this is known as product length.

    Width is the number of categories, length is the number of items in each category.
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