General Mills began losing market share for Go-gurt when its biggest competitor began to focus on kids' yogurt. Which step of the market research process does this statement best correlate with?

a. Analayzing data

b. Data collection

c. Choosing the data collection method

d. Analyze and interpret the data

Question

Business

Marco Hammond

1 July, 07:41

General Mills began losing market share for Go-gurt when its biggest competitor began to focus on kids' yogurt. Which step of the market research process does this statement best correlate with?

a. Analayzing data

b. Data collection

c. Choosing the data collection method

d. Analyze and interpret the data

+3

Answers (1)

Know the Answer?

Casey Bryan · Answer 1

b. Data collection

Explanation:

General Mills is only at the first stages of the market research process, which include: diagnosis of the problem, definition of the problem, and data collection.

General Mills has found that it's lost market share to its biggest competitor because the competitor decided to focus on a particular type of yogurt. This is Data collection.