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21 May, 06:53

A PR firm is looking to hire a new team member. It is looking for someone who knows about podcasting, and has search engine optimization experience. Which essential PR skill is the firm primarily looking for?

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  1. 21 May, 07:33
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    Expertise in Social Media

    Explanation:

    Based on the scenario being described within the question it can be said that the essential PR skill that the firm is looking for would be Expertise in Social Media. This refers to an individual that knows how content works on a social web and how to target the correct audiences on the internet to allow more individuals to know about the company and their products.
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