Imagine that the price elasticity of demand for non-mandatory veterinary vaccines for your dog is unit elastic. Initially, prices were at $100 dollars per vaccination and 1,000 dogs were vaccinated in Fort Collins. Recently, the price increased by 20% to $120 dollar per vaccination. What is the new revenue to for the veterinary clinics?
a. $120,000
b. $50,000
c. $100,000
d. $80,000
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