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20 January, 10:14

Do you agree with this marketing decision? Why or why not? How might consumers use thought-based decision models when considering a motorcycle purchase in India? What are the implications for Harley-Davidson?

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  1. 20 January, 10:46
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    YES, I agree consumers make Though based Decisions while purchasing a Motor Cycle in india

    Explanation:

    Some of the reasons are:-

    1. Economic Condition of the consumer

    2. Requirement / Need Recognition

    3. Demand of the Product

    Therefore brainstorming is done before the purchase

    Implications of Harley Davidson - As it is a premium brand and targeted only to the upper class, Its implications can be drawn as : -

    1. Prestige issue taken into consideration

    2. Latest technology
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