Choose a product or service you would like to analyze. For small companies, you may not be able to distinguish the product from the company.
The first part of the paper should provide a brief background of the company and a description of the product/service and its major competition.
The second part of the paper is descriptive. I would like you to describe the product's current marketing strategy (objectives, target segment (s), value proposition) and implementation (marketing mix).
The third part of the paper is diagnostic. I would like you to evaluate the product's current marketing strategy and implementation. Use any criteria you feel are appropriate, but at least one should be the "consistency" of the strategy/marketing mix.
The fourth part of the paper is prescriptive. Based on your evaluation, I would like you to make recommendations for "fixing" the problems you found.
Answers (1)
Know the Answer?
Not Sure About the Answer?
Find an answer to your question ✅ “Choose a product or service you would like to analyze. For small companies, you may not be able to distinguish the product from the ...” in 📘 Business if you're in doubt about the correctness of the answers or there's no answer, then try to use the smart search and find answers to the similar questions.
Search for Other Answers
You Might be Interested in
Prepare summary journal entries to record the following transactions for a company in its first month of operations. a. Raw materials purchased on account, $90,000. b. Direct materials used in production, $36,500.
Answers (1)
MZE Manufacturing Company has a normal plant capacity of 37,500 units per month. Because of an extra-large quantity of inventory on hand, it expects to produce only 30,000 units in May. Monthly fixed costs and expenses are $112,500 ($3.
Answers (1)
What is the effective annual rate of 11 percent compounded semi-annually?
Answers (1)
Maria is the sheriff of Narez, Texas. Oscar robs a Narez gas station and a $500 reward is offered for his capture. When, later, Maria finds and arrests him, with respect to the reward, she can: a. collect it. b.
Answers (1)
If the economy were in the contracting phase of the business cycle, how might that affect your ability to find work?
Answers (1)
New Questions in Business
The demand for salt is inelastic, and the supply of salt is elastic. The demand for caviar is elastic, and the supply of caviar is inelastic.
Answers (1)
A match is an example of something that stores what?
Answers (1)
For the following statement, state the relevant elasticity and state what its value should be (negative, positive, greater than one, zero, and so on). The demand for European vacations increases during times of rising incomes. a.
Answers (1)
What are the two basic parts of a management plan?
Answers (1)
I need answers a, b, c, or d
Answers (2)