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11 November, 09:42

Which of the following is NOT a basic strategy for a first mover? a. Develop and market the innovation itself b. Develop and market the innovation jointly with other companies through a strategic alliance or joint venture c. License the innovation to others d. Discourage development of complementary assets e. Increase height of imitation barriers

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  1. 11 November, 11:23
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    The correct answer is D

    Explanation:

    First mover is the term which is defined as the company that aims or motive os to gain a benefit or an advantage through being the first to establish the product and themselves in the market.

    They gain the advantage or benefit through the initial occupant of the market segment. And it could be gained through early acquire of resources and technological leadership.

    The first mover basic and primary strategy does not follow to discourage the development of the complementary assets.
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