Technology guru Tim O'Reilly said this about the publishing industry: To adapt, publishers need to cannibalize their own business, experimenting with new forms, new formats, and new business models.

This statement is consistent with:

a. Generic framework

b. Focus strategy

c. Hypercompetition

d. Direct strategy

e. Porter's generic strategies

The correct answer is c. Hypercompetition.

Explanation:

Hypercompetition bases its strategy on creating chaos in order to "devour" the market, which is far from Porter's conception of competition, since the latter proposes less radical outlets for competition and only considers that corporations should create their own advantage to create competition in the market but without trying to directly harm other industries. This concept was created by Richard A. D'Aveni, and is perhaps the strongest theory since Porter in the 1980s.