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21 March, 12:14

Which component of the marketing information system is defined as a set of procedures and sources used by managers to obtain everyday information about pertinent developments in the environment?

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  1. 21 March, 12:37
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    The Marketing Intelligence System is the component of the marketing information system that is defined as a set of procedures and sources used by managers to obtain everyday information about pertinent developments in the environment.

    An example of this is thru reading books, newspapers, publications and talking to distributors, customers and suppliers.
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