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24 August, 09:17

Progress You are on question 3 of 10 Assessment Text Sidney works as a marketer at a fast-paced company selling handheld barcode scanner tools. Most of the sales had begun online through the company website, but lately the company has been receiving requests to purchase it scanners through retail stores. Demand has been increasing, and a new competitor is edging into Sidney's company's market. Which area should be Sidney's next marketing focus in this product's growth stage?

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  1. 24 August, 12:48
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    Place - distribution

    Explanation:

    The marketing mix contains fours Ps.

    1. Place: Place denotes the place where the product is being sold and purchased

    2. Price: The price is the primary element item without which the commodity would not be sold or even purchased. Customers are willing to buy the product by understanding the price of the commodity.

    3. Product: The product defines the attributes which induce the client

    4. Promotion: Promotion is the way to discover the company's goods through advertisements, worth of mouth

    According to the given situation, since the company received request for purchasing the scanners so it have to focus on the place where distribution of the goods could be taken place
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