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16 May, 05:41

John Chong is an inexperienced entrepreneur in global business. He wants to sell his product, Zulu doll, a toy for kids below the age of eight, in every corner of the world. He wants to examine all potential markets but wants to keep his costs low. John has asked you to explain a few things about analyzing international markets. When screening a potential market, which of the following would you advise John to do first? a. assessment of the national business environmentb. selection of the marketc. identification of the basic appeal for marketsd. measurement of market potential

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  1. 16 May, 05:54
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    c. identification of the basic appeal for markets

    Explanation:

    As John is an inexperienced businessman and wants to sell his Zulu doll product, a toy for children who have less than 8 years in every part of the world and want to keep the cost low

    So first thing he should do is feasible study whether his product is feasible or not and then identify the market with respect to the price, quality, competitors, etc so that he get a good idea
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