What are some ways that a company can link its sales promotion activities to its advertising and personal selling efforts ... so that all of its promotional efforts resulted in an integrated effort" articles?

The increase in sales of a company can be attributed to the sales promotion activities in way that the better they are at promoting their products, the better is their chances of actually selling them. They can do "best employer of the month" to relate the personal selling effort by an employee in relation to the sales of the company.