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25 October, 01:31

Brianna plans to make some changes in business operations to fight market competition and to achieve targeted profits. She cannot increase the price of her product because she might lose her existing customers. So she decides to buy cheaper raw materials to manufacture the current product. Which strategy of surviving market competition does Brianna demonstrate here?

differentiation

focus

cost leadership

diversification

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Answers (1)
  1. 25 October, 01:47
    0
    Cost leadership is the right answer.
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