What is driving down the prices of multimedia?

Select one:

a. The Internet

b. E-books

c. Smartphones

d. Free content

Free content is driving down the prices of multimedia. The correct answer is D. Much of any form of multimedia can now be found on the Internet for free, which is why those types of multimedia that you still have to pay for tend to drop their prices so as to persuade customers to buy their products at a lower price than usual.