Regina is creating her competitive analysis. She understands why it's important to know her direct competitors, but she's not sure why indirect competitors matter. She asks you if indirect competitors are important to know about. What should you say?
a. No. Indirect competition isn't something to worry about because they sell different products.
b. No. Indirect competition is only important to understand if things change and it becomes direct competition.
c. Yes. Indirect competition is important to understand, since the different product fulfills the same customer need.
d. Yes. Indirect competition is important. Indirect competitors are competitors who compete in areas other than money, such as in hiring.
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