Why is total consumer service so important?

1. Customer retention is far less expensive than customer acquisition.

2. Existing customers are more likely to buy for you than new customers.

3. Great customer service results in a reduction of overall problems.

4. Excellent customer service improves public persona and strengthens your brand.

5. You're more likely to retain your customers for longer.

6. Word-of-mouth advertising is the best kind of advertising that money can't buy.

7. It improves employee turnover in your business.

8. Great customer service opens doors for new partnerships and other opportunities.

9. It conveys strong moral values and beliefs in the company's mission.

10. It elongates the life of any business.

Lastly, Customer service handles company issues in stores, over the phone and even by email.