In the circles for a successful value proposition framework, the value proposition is represented by

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Business

Corinne Malone

4 October, 20:12

In the circles for a successful value proposition framework, the value proposition is represented by

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Xiomara Boone · Answer 1

In the circles for a successful value proposition framework, the value proposition is represented by the intersection between customer needs/wants and the firm's product's benefits.

So, this intersection is only between what the customers want and need, and the benefits that the product is going to bring to the firm. Their intersection doesn't include the competitors' benefits, because that would be a part of another circle outside this one.