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28 September, 17:44

How can advertising affect consumers? Select one:

a. It can change cultural practices and conventions

b. It can change strongly held values

c. It can manipulate society against its will

d. It can change negative attitudes to positive ones e. It can make people buy things they do not want

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  1. 28 September, 17:53
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    I would say that the main purpose of advertising is to change the negative attitudes to positive ones. Let's take political campaigning for instance. Notice that the television channels are filled with ads of politicians who are campaigning to become the president. Most people have a negative attitude when it comes to politics which is why advertising is trying to make certain politicians look good in order for them to win enough votes.
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