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28 May, 05:05

When a firm initiates a price decrease, it must seriously consider how competitors will react. although not all competitors are alike, what is the firm advised to assume about competitor reaction?

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  1. 28 May, 06:45
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    The firm initiates a price decrease, their projection on the competitors' reaction is they will also decrease their price to level with them. Starting a price decrease will affect the whole market of like products. Also, another angle that they considered is they will be reprimanded by their regulatory board.
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