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20 December, 17:05

If the average historical return on a stock market investment is 11%, why doesn't everyone put their money into stocks rather than into a savings account?

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  1. 20 December, 18:13
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    Even though the historical return on a stock market investment is 11%, it is also riskier than a savings account. This is referred to as risk vs. return. The higher the risk an investor is willing to take on, the higher the potential return.
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