What is a sales lead? A. An employee on the customer service team who deals with existing customers B. A sales person who works on a residual commission structure C. An expert in Maslow's hierarchy of needs D. A potential customer who has shown interest in the company's product

An individual employed by a business to manage the activities of subordinate salespeople, and to develop and implement an effective selling strategy for the business in general. The sales director typically has full control over the sales function and staff within the budget allocated by a business and is often part of its higher management