You've joined a startup company. before building out your content strategy, you'll need to develop your company's primary buyer persona. what's the appropriate order for developing the buyer persona for your startup?

Buyer persona is a fictional, generalized representation of the ideal customers of your business.

It is very important to have deep understanding of it buyers persona. This is a driving factor to create driving content and to develop the product.

The buyer persona depends at first of your business type (what will you produce and to whom).