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3 April, 12:53

In what ways has the internet changed direct-response retailing

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  1. 3 April, 13:10
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    The internet has not fundamentally changed direct response marketing but it has transformed how it is conducted. Before the internet, the customer used to call after seeing the infomercial. Today, the customers are exposed to digital marketing which include banner ads and popups which they can click while browsing.
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