Describe the use of technology in the promotional function

Use of technology has changed how marketers and customers communicate. Customers are able to contact a business via email. Cooperates can receive some feedback from clients. In some ways, using technology can spread awareness through getting the customers attention first. When using PR, technology is also a good thing to use.

There are number of things that are done by the use of technology in the promotional function.

For example, you can make your promotional material stand out more by using different fonts (that is typefaces), different color schemes and even size of your promotional material. All of this is accomplished much more efficiently and better with the new technologies and makes your product more appealing to the costumers.