Why do nonprofit agencies often include blogs on their websites?

Non profits often include blogs on their website for several reasons. First, it is a way in which the organization can highlight stories and achievements. In addition, such a venue is co duck ears to younger generations who often comment, post, and share on social media which serves to raise awareness for the nonprofit. In addition, it also serves as another information source to tap into a younger crowd. While older donors may appreciate a letter in the mail detailing a financial report of the organization, a millennial would much eager read a post on a blog and even comment and make it interactive. Finally, blogs can serve and a streamlined method for donations. If someone reads a feel good story on a blog and can easily access a "donate now" button, the organization is far more likely to receive a contribution versus a flyer sent in the mail.