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29 August, 13:58

Boardburgh, a cordless telephone manufacturer, launched advertising campaigns to market its products and eliminate wired telephone sets from the market. To counter this, Telepram Inc., a wired telephone manufacturer, has launched an advertising campaign to detail the disadvantages of cordless telephones. In the context of innovation streams, which of the following concepts does this scenario best illustrate?

A) Design competition

B) Technological lockout

C) Technological substitution

D) Design iteration

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Answers (1)
  1. 29 August, 14:41
    0
    The concept that better illustrates this scenario is design competition.

    Letter A

    Explanation:

    Because in the hypothetic situation, it is a competition between old and new technologies to establish a new technological standard or dominant design.
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