What occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, for instance, by tailoring its website to individuals or groups based on profile information?

Personalization

Explanation:

Recommendation systems are becoming a powerful tool in our times today, from only shopping to healthcare provision. One major aspect of Recommender systems is Personalization.

Personalization is a concept of adjusting a service or product to greatly suit the customer. Personalization can be drawn by the information provided by the individual such as location, gender, marital status, etc. or drawn from other inferences retrieved from the customer, such as:

the most clicked service category of a customer, customer browsing patterns or services or products previously obtained by a customer.

These inferences retrieved from customers can greatly improve customer satisfaction and get them drawn to the system.