Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?

Question

Computers and Technology

Alonzo Cantu

21 May, 13:57

Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?

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Answers (1)

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Hayden Flores · Answer 1

Richness (Information Richness)

Explanation:

Information richness refers to the complexity of combining video, audio and make a marketing advert, the information generated is considered rich. other features or dimensions include; interactivity, information density, personalization etc