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25 June, 03:54

Analytical customer relationship management (CRM) system supports traditional transactional processing for day-to-day front-office operations or systems that deal directly with the customers.

a. True

b. False

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Answers (1)
  1. 25 June, 05:43
    0
    b. False

    Explanation:

    Analytical CRM supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers.
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