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16 April, 10:58

Write a brief, two-page paper describing how your lifestyle and values impact your use of the Web for e-commerce. How is your online consumer behavior affected by your lifestyle?

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  1. 16 April, 13:28
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    My online consumer behavior is totally affected by my lifestyle.

    Explanation:

    Nowadays social media is more than apps and instagram's feed. It is a pool of opportunities to make emotional connections with the product before the purchase. Now I am able to experience and share the shopping experience with my friends. We do not have to go to the mall, we share the links and everyone can be part of it.

    The social network watches and analyzes my behavior online and gather all the necessary information to redirect all of the merchandise related to my work, network, eating habits, likes, coments, trips, concerts, pages and celebrities that I follow or look it up online.

    This database about my lifestyle, allow the e-commerce to be even more personalized. The shopping and consuming become easier, because they are based on my online habits. So, the products more suitable for me arrive in my feed, email, stories all the time.

    However, the purchase decision became a little bit difficult. Now, I surf lots of channels for the best deals. Before the e-commerce fever, I used to go to my favorite shoe store and buy a pair of sandals, now I have them on my disposal everytime I get online. I can research for the best price, reveals, benefits, before I make the purchase.

    And my lifestyle has changed too, now I can even buy groceries online. The saddest thing about the e-commerce revolution is that we are becoming isolated. I spent much more time indoors than outside hanging out with people and creating real connections.
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