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Computers and TechnologyComputers and Technology
7 July, 22:14

Lime is using social media to ask consumers about the qualities they desire in an electric scooter. The firm hopes to develop a new type of electric scooter based on the feedback it receives. Which marketing mix variable is Lime addressing?

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  1. 8 July, 01:36
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    The correct answer to the following question will be "Product".

    Explanation:

    Product marketing is often a mechanism by which a brand is marketed and delivered to a client. It's also known as the intermediate feature between product innovation and brand recognition or awareness. It's something to which comparison is made when selling a product on the market to the consumer.

    Therefore, the Product is the right answer for the above question.
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Home » Computers and Technology » Lime is using social media to ask consumers about the qualities they desire in an electric scooter. The firm hopes to develop a new type of electric scooter based on the feedback it receives. Which marketing mix variable is Lime addressing?
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