Each year, Doritos sponsors a Crash the Super Bowl contest, encouraging individuals to submit ads for Doritos to the contest. The winning ad is aired during the Super Bowl broadcast. Which segment of social networking users would be most likely to submit an ad for this contest?

The answer is creators.

Explanation:

Creators are contributors capable to inovate and share creative ideas. They are not necessarily advertising and marketing professionals. They can have art, design, music, and other backgrounds, but the most relevant characteristic of this group of people is their creativity.

They are behind all the great ideas we see at the most relevant social medias nowadays.