When Hallmark designs its website so that a teenage girl can send a theme card to her boyfriend's cell phone, what is the primary segmenting dimension that Hallmark is using?

Question

Computers and Technology

William Potts

29 September, 04:36

When Hallmark designs its website so that a teenage girl can send a theme card to her boyfriend's cell phone, what is the primary segmenting dimension that Hallmark is using?

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Answers (1)

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Laila Maxwell · Answer 1

Hallmark is using the Age segmenting dimension.

Explanation:

Most businesses and organizations tend to understand their customers, that is, their behaviors on purchases.

There are 7 important ways businesses segment their customers. They are:

Income Age Gender Acquisition Path First purchase Geography Device type

In our scenario, Hallmark is using the Age segmenting dimension because they can identify that its a teenage girl that is sending theme card to her boyfriend's cell phone.